Legacy Lab
+ The Society HK
Jewellery Brand
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Legacy Lab
+ The Society HK
Jewellery Brand
scope of work
objectives
To provide a comprehensive overview of the market, through helping to identify a distinctive IG styling reference guideline.
Deliver functional recommendations in terms of key photography direction using other jewelry brands references in order to deliver two different style guidelines for two different brands.
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market research
content directions
photography
styling
guidelines
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Branding Guideline | Brief
Legacy Lab
+The Society HK
Brief Analysis
Styling Guideline | part 1
— Legacy Lab
Content Directions
Styling Guideline | part 2
— The Society HK
Content Directions
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PAUL MATTER . 3.1 PHILLIP LIM . AERIN LAUDER . ALEXANDER WANG . ASH . CASE SCENARIO . CHANEL . CHARLOTTE OLYMPIA . EDDIE BORGO KENZO . MANISH ARORA . MOSCHINO . PEDDER RED . PIERRE HARDY . RENÉ CAOVILLA . STUART WEITZMAN . SUPER SUNGLASSES
SUPERGA . TABITHA SIMMONS . TORY BURCH . TRUSSARDI . VANS