Legacy Lab
+ The Society HK
Jewellery Brand
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Legacy Lab
+ The Society HK
Jewellery Brand
scope of work
objectives
To provide a comprehensive overview of the market, through helping to identify a distinctive IG styling reference guideline.
Deliver functional recommendations in terms of key photography direction using other jewelry brands references in order to deliver two different style guidelines for two different brands.
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market research
content directions
photography
styling
guidelines
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Branding Guideline | Brief
Legacy Lab
+The Society HK
Brief Analysis
MARKET Research_Page_01
MARKET Research_Page_02
MARKET Research_Page_20
MARKET Research_Page_01
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Styling Guideline | part 1
— Legacy Lab
Content Directions
Legacy Lab Styling Guideline_Page_01
Legacy Lab Styling Guideline_Page_02
Legacy Lab Styling Guideline_Page_20
Legacy Lab Styling Guideline_Page_01
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Styling Guideline | part 2
— The Society HK
Content Directions
The Society HK Styling Guideline_Page_01
The Society HK Styling Guideline_Page_02
The Society HK Styling Guideline_Page_20
The Society HK Styling Guideline_Page_01
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PAUL MATTER . 3.1 PHILLIP LIM . AERIN LAUDER . ALEXANDER WANG . ASH . CASE SCENARIO . CHANEL . CHARLOTTE OLYMPIA . EDDIE BORGO KENZO . MANISH ARORA . MOSCHINO . PEDDER RED . PIERRE HARDY . RENÉ CAOVILLA . STUART WEITZMAN . SUPER SUNGLASSES
SUPERGA . TABITHA SIMMONS . TORY BURCH . TRUSSARDI . VANS