b o w
@bowtotheuniverse
Sustainable Eyewear Brand
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b o w
@bowtotheuniverse
Sustainable Eyewear Brand
scope of work
objective
Deliver relevant insights and strategies to support BBASE's s upcoming initiatives in developing b o w - a sustainable eyewear brand .
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CREATIVE DIRECTION
BRAND STRATEGY
market research
price positioning
partnership proposal
Branding Guideline | Concept
b o w
BTB Brand Book
BB#bow BRAND BOOK MASTER 0519_Page_01
BB#bow BRAND BOOK MASTER 0519_Page_02
BB#bow BRAND BOOK MASTER 0519_Page_16
BB#bow BRAND BOOK MASTER 0519_Page_01
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Branding Guideline | Content Direction
b o w
Marketing tools
BB#bow BRAND DECK _04Apr19_Page_01
BB#bow BRAND DECK _04Apr19_Page_02
BB#bow BRAND DECK _04Apr19_Page_36
BB#bow BRAND DECK _04Apr19_Page_01
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Branding Guideline | Photography Brief
b o w
Shooting Direction
bowuniverse
bowuniverse
bowuniverse
bowuniverse
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Branding Guideline | Market Research
b o w
Marketing tools
BB#b o w BRAND DECK _ Market Research _
BB#b o w BRAND DECK _ Market Research _
BB#b o w BRAND DECK _ Market Research _
BB#b o w BRAND DECK _ Market Research _
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Branding Guideline | Activation Strategy
b o w
Marketing tools
BB#b o w BRAND DECK _ activation strateg
BB#b o w BRAND DECK _ activation strateg
BB#b o w BRAND DECK _ activation strateg
BB#b o w BRAND DECK _ activation strateg
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Branding Guideline | Website Mock Up | home
b o w
Branding Direction
03.bowuniverse
03.bowuniverse
01.bowuniverse.com-home_Page_15
03.bowuniverse
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PAUL MATTER . 3.1 PHILLIP LIM . AERIN LAUDER . ALEXANDER WANG . ASH . CASE SCENARIO . CHANEL . CHARLOTTE OLYMPIA . EDDIE BORGO KENZO . MANISH ARORA . MOSCHINO . PEDDER RED . PIERRE HARDY . RENÉ CAOVILLA . STUART WEITZMAN . SUPER SUNGLASSES
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